The key to my marketing plan is the daily contacts I make to prospective buyers and to top agents in town who have buyers for your home. Traditional methods of waiting for buyers to come to us ("Passive" marketing like open houses or advertising) are not nearly as effective as physically contacting potential buyers or their agents and convincing them to look at your home. "Active" marketing makes the difference, and 5 days a week you can count on me to promote your home to buyers.
STEP ONE: I will price your home to sell vs. the competition on the market. Currently there are 1,842 homes for sale in the Conejo Valley and 4,606 in the SF Valley. Which homes do you think sell each month — the homes that are priced to sell based on fair market value, or the homes where the seller is holding out to get their price?
STEP TWO: I will market your home to the most productive agents in this area. A small group of agents sells the highest percentage of the homes in this area. I not only know who they are, but I will notify them that your home is for sale, and as long as it's priced competitively, this will put the best people in the market to work on your property.
STEP THREE: I will call all my past clients and tell them that your home is for sale and ask for referrals. I will also notify all the prospects that I'm working with who are in the market to buy a home.
STEP FOUR: I will need a lock box and sign on the property to maximize your exposure to the public.
STEP FIVE: I will commit to 20 hours a week of prospecting — talking to people, trying to find a buyer for your home.
Action items the Aslanian Team will be involved in:
- Submit your home to the Multiple Listing Service and our MLS Alliance, which covers 10 MLS's (TEMPO, IBOR, I-TECH MLS, THE MLS, MRMLS, NBAR, PVPAR, SOCAL MLS, GSBRMLS, Rappatoni).
- Since it has been proven that 85% of all home buyers used the internet at some point in their search for homes, we have instituted the following:
- We submit your home on key websites to increase exposure and maximize the sales price (Aslanian-team.com, Realtor.com, Re/Max.com).
- Our digital marketing system features your home on Zillow.com, Trulia.com, Redfin.com, Estately.com, Youtube.com, movoto.com, homes.com, homesnap.com, hotpads.com, homefinder.com, and additional platforms.
- We create short educational videos on current topics related to housing in our area for clients to watch, and we welcome audio or video testimonials from our clients.
- The more exposure a property receives, the greater the potential demand, which results in more competition for your property and a higher sales price.
- Through our website we provide free monthly newsletters with up-to-date market condition information. Steven has also been interviewed on The Southern California Real Estate Show discussing the sales process and market conditions.
- The Aslanian Team spends most of our time aggressively marketing your home by prospecting for buyers over the phone, making 540 contacts with the public each month. This method is 42% effective, which is why we choose it over the less effective methods used by other agents.
- Teamwork — The Aslanian Team is a professional real estate team of 4 licensed agents and brokers with full administrative staff.
- Less than 1% of homes sell from open houses. The Aslanian Team does not do open houses unless the seller wants to hold the house open or another agent is willing to sit it open. We're glad to provide the open house signs for the seller or the other agent to pick up at our office.
- Cross-selling is what the Aslanian Team concentrates on because it works. We target neighborhoods by phone and door where we believe the greatest likelihood of finding the correct buyers for your home.
- The Aslanian Team will track the number of showings. If you don't have enough showings, we know when the price is too high. If there are no showings, the listing price is 10% too high. If there are a lot of showings but no offers, the listing price is 5% too high. If the property is priced right, it will sell within 30 days.
- The Aslanian Team requests feedback from other agents who show your house after every showing and periodically shares those feedbacks with you. Only about 40% of agents actually call or respond back. We have extensive knowledge of how to stage your property, and know all the positive and negative aspects of your home. If an agent shows your home twice, there may be the possibility of an offer.
- Have the cooperating brokers in your area tour your home.
- Develop a listing of features and benefits of your home for the cooperating agents to use with their potential buyers.
- Prepare a professional color flyer of your home to be used for the following:
- Maintain an adequate supply in your home.
- Distribute to the top 100 agents in the area.
- Distribute to my prospective buyers that have an interest in your area.
- Distribute to my past clients that have an interest in moving again.
- Promote your property at company sales meetings to active agents in the area.
- Suggest and advise you as to any changes you might want to make in your property to make it even more marketable to the buyer.
- Add additional exposure through a professional sign and lock box.
- Represent you at the presentation of all contracts by the cooperating brokers and help in negotiating the best possible price and terms for you.
- Deliver your check at the closing.